With summer rapidly approaching, major retailers are picking up the California cool and spreading the word, with LA luxury cashmere brand The Elder Statesman upfront.
Made in LA
The Elder Statesman was founded in 2007 in Los Angeles by Greg Chait, initially producing cashmere blankets and selling them to local retailers. The at-ease west coast aesthetic quickly picked up and turned and soon Chait was at the helm of a full-blown lifestyle brand selling hippie classics reinterpreted in the finest cashmere yarns.
Focus on quality yarns
To Chait cashmere is like gold and his sourcing process runs through the highest quality standards. Currently all the yarns come from one village in Mongolia. His sweaters can easily cross the two-thousand dollar mark in retail price. He is convinced that his pricey produce had its initial success due to the economic recession, when the brands understated aesthetic and lack of branding gave people an alternative to the flashy products other luxury retailers were selling. In 2007 Chait’s success was rewarded with the prestigious CFDA/Vogue Fashion Fund prize in New York City and received a three hundred thousand dollar prize to invest in his brand. Chait cruns his operations out a studio in West Hollywood and produces out of a Culver City factory where workers knit on vintage looms. The finished and freshly washed sweaters are always dried out in the open air under the California sun. The hand painted Palm Tree sweaters have become something of a signature product for the brand, each slightly varying in coloring. In 2016 the brand exclusively partnered with the NBA, launching a limited collection of twelve highly anticipated styles of sweaters, scarves, hats and t-shirts, available first at Barney’s New York exclusively and later at the two mono-brand stores run in the LA area.
Chait’s creative vision and aesthetic has earned it recognition and and is promoted by a loyal gathering of followers and friends, including Dree Hemingway who directed the AW17 lookbook, and legendary mad hatter Nick Fouquet who runs on the same fuel for his fantastic high end headwear business. Apart fromt he steep price points nothing will keep us from being fans as well.
The Elder Statesman
Available worldwide at select retailers in store and online.